As WPP continue to roll-out its global co-location strategy, today marked the official opening of its new Amsterdam campus, Amsteldok.
The refurbishment of the previously derelict and unloved 1970’s Rivierstaete building has been transformed into a 20,000 sq m next generation workspace with a range of co-working, conference, and hospitality spaces designed as a destination for creativity in Amsterdam.
At the official opening, Mark Read, CEO of WPP, said: “I’m delighted to open WPP’s Amsterdam campus, which demonstrates our continued investment in our people and commitment to the Dutch market, which is one of the most dynamic and forward-looking in the world. WPP campuses help us deliver a simpler, more integrated offer to clients by bringing great agency brands together under one roof and providing easier access to our collective talent. Giving our people modern, world-class working environments allows them to do their best creative work, it encourages closer collaboration and it’s an important part of building an open and optimistic culture at WPP.”