BDG architecture + design

Next Generation

As WPP continue to roll-out its global co-location strategy, today marked the official opening of its new Amsterdam campus, Amsteldok.

The refurbishment of the previously derelict and unloved 1970’s Rivierstaete building has been transformed into a 20,000 sq m next generation workspace with a range of co-working, conference, and hospitality spaces designed as a destination for creativity in Amsterdam.  

 At the official opening, Mark Read, CEO of WPP, said: “I’m delighted to open WPP’s Amsterdam campus, which demonstrates our continued investment in our people and commitment to the Dutch market, which is one of the most dynamic and forward-looking in the world. WPP campuses help us deliver a simpler, more integrated offer to clients by bringing great agency brands together under one roof and providing easier access to our collective talent. Giving our people modern, world-class working environments allows them to do their best creative work, it encourages closer collaboration and it’s an important part of building an open and optimistic culture at WPP.”

To view the project, click here