BDG architecture design
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A Fresh Start

On the back of WPP’s CEO Mark Read revealing a three-year plan of a ‘radical evolution’ to become a ‘creative transformation company’, WPP, BDG’s parent company, also introduced a new brand identity.


Branding agencies, Superunion and Landor, worked with WPP’s central team to come up with an identity that emphasised the ‘creative transformation’ WPP will undergo.

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