WPP, the world’s largest advertising and marketing services group, is investing in a landmark building in Amsterdam as a new base for its operating companies in the city.
The agencies will move into a redevelopment of the well-known Rivierstaete building located in the centre of the city on the banks of the Amstel River. The new office will bring together a number of WPP group companies in approximately 19,000 square metres of space.
Colin Macgadie, Creative Director of BDG, and project lead said:
“The opportunity to transform this landmark building from the developer shell and core to an inspirational creative and collaborative environment for all the WPP businesses in Amsterdam is exactly the type of project that the studio thrives upon. Our aim is to deliver a space that continues to build upon our recent success for outstanding architectural interiors where people and place take centre stage.”
The Amsterdam office is the latest in a series of projects also being designed by BDG which continues their long standing relationship with WPP Real Estate and further showcases both parties track record, expertise and commitment to revitalising large, awkward inner city buildings through their innovative programme of ‘Evidence Based Design’.
Sir Martin Sorrell, CEO of WPP, said:
“The new building in Amsterdam will allow our companies to work more closely and more effectively together, and our people will have the benefit of an outstanding working environment tailored to the needs of modern advertising and marketing services businesses.”