We proudly collaborated with Dezeen to produce a live talk surrounding our 'People-first, Future-ready' approach to workplace design.
Our Chief Creative Officer, Colin Macgadie and Founder and Editor-in-Chief of Dezeen, Marcus Fairs discussed the office spaces we’ve designed worldwide for WPP, the worlds largest creative transformation company. The talk explored the evidence-based and flexibility-focused strategy that we have developed since our landmark renovation of Sea Containers, a historic 1980s building on London's Southbank, to house several of WPP's brands including advertising agency Ogilvy and media planning agencies Wavemaker and VMLY&R.
“We ask our clients, what is the change you want to be? We look further than the next year or two years ahead. We enable clients to get into that strategic mindset that will allow them to think much broader into the future…we are not rolling out a fixed footprint. We not only get under the skin of the brands we work with, but also the location too.” – Colin Macgadie, CCO, BDG
